• "Without serious & systematic effort in food production, the threat of food shortages will continue to haunt us" - Jakarta Post (Oct 21,2011)
• "Over 100 million Indonesia (1/2 of country's population) are now living below poverty line, up from 30 million in 1997 (Manufacturing Indonesia Food Crisis, Feb 16, 2005)
• In Indonesia, over 17 million families now face food shortages. In Central & East Java, over 4 million households can't afford more than 1 meal a day.( Far Eastern Economic Review)
• *As men usually leave to work at their really low paying job, the wives, parents and kids are left alone doing nothing but chat to their friends etc. Therefore, this PSS is targeting them to, instead of just do nothing, why not help clean the environment and getting some more benefit while doing that as well.
PSS:
1. A non-government, not-for-profit organization will be created, with its mission of getting rid of food shortage in Indonesia. This organization will enlists the help of an ad/banner company for the product and they will be targeting urban slums in Jakarta.
2. A deal will be made between the people living in the urban slums and the organization, and everyone is encouraged to sign up.
THE PROGRAM:
• People have to help clean up rubbish on the street & along the kali (a term for shallow river in Jakarta) area and in turn, they will be given the product set for them to use.
THE PRODUCT:
• A stand, which has bamboos, compiled together and combined for the frame, along with recycled banner, sewn and sticked (method still need to be researched) to the bamboo to create a set of container in which they will be able to plant veggies in. Seeds will also be given, along with a Community Composter for the area. This stand will have wheels for them so they can bring it home at night before they sleep. This is because theft is an issue in these areas. A handle is there for easier portability.
3. A guy from the organization will then be sent to teach the people in those areas how to make compost and how to plant using the product and the seeds etc. Each family will take turn to work the composter each time it runs out of compost.
4. Each month, a team sent by the organization will be sent to investigate how the cleanup is going around the kali and street around that area. They will also check the progress of the program, giving people advice and suggestions to grow their crop better. If program is followed smoothly, then more / better quality seeds will be given.
5. The food waste from them, eating their own-grown veggies will have to be put into the community composter to keep the cycle going.
6. For long term plan, IF community (likely to be, small families) grows excess produce, the organization can help sell them to the markets/ restaurants - this will in turn, get rid of their food shortage and improve their quality of life.
URBAN SLUMS in JAKARTA:
PROPOSED PRODUCT:
Notes:
- Has to be able to stand up by itself (not be pushed against the wall) because on these areas, their houses aren't made with good materials, therefore if something's heavy's pressed against the wall, their house might collapse).
- Bamboo & Flex Banner are used for the material because they're really inexpensive.
- Handle for easier draggin.
- Size of product has to be lower than the height of door so it can be easily dragged in.
- Frame has to be strong enough to withstand these heavy bags filled with soil & later, plants.
CONCERNS / UNSURE ABOUT:
- Should I do 4 small wheels or just 2 big wheels located all in front or back?
- Should I add 1 more to each column (so 5 bags in each column, totalling in 20 overall). Concern: Take up too much space.
- Should I have 1 big flex banner and have all the bags sewn onto them, instead of the bags, being sticked on (still need to research about the method) to the bamboos?
- Should handle be smaller so not waste too much material?
TUTORS' SUGGESTIONS: (Not yet included into the system)
- Make it so that they have to pay (even if in installments) for the planting device, as it's been proven by plenty of research that getting something for free makes them less responsible for it.
- Reward them with free rice and/or cooked meat plus seeds for cleaning up the river/area around them.
- Wheeling it inside doesn't quite work because they don't have that much space inside the house.(Therefore find another way, to prevent theft)
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