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Thursday, August 16, 2012

Focus Group

Summary of what my peers in my focus group said regarding my product:

- How does the lid stay up? (Living hinge, consider locking)
- Bandage - has another layer of plastic wrapper or just the band aid inside the packaging?
- Think of maybe do a roll of bandaid
- Make wheels move, and when they move get bandage out one at a time
- Show more about who target market is (Poster)
- Consider of making a full band aid kit instead of just bandages
- *Show in poster how big it is
- Edges -> make them round / less sharp so it's safe for users
- Slide or Flick to open lid? Show clearer!
- Grip can be slippery, so consider textured grip!
- Too much writing on poster. Minimalize it.


My Strategies of addressing the issues found:

- Lid will lock once it is in a position of where it's held more than 90 degrees
- Wheel rolling idea is good - but too expensive for manufacturing
- Make poster show target market more (parents/kids)
- Show in poster how big the product is
- Show how to open lid clearer in poster
- Minimalize writing by just keeping the things that are important to be noted

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