Out of all the videos I've seen regarding Design, I think this one is the most inspiring and the most useful one out of the bunch.
It's interesting that designers have slightly different ideas of what a good design is. Whereas Dieter Rams regards a good design as something that looks the least designed, Hella Jongerius contradicts this by usually adding some extra details (e.g the button on the Vietra sofa) to her design to give it a more unique feel to it. Although slightly the opposite, I think both concepts apply well in real life because some people have different preference - some will find the extra detail to be unneccessary but some will "get" its uniqueness and buy the product because of that.
Also what I've learned from this video is that there are so many elements of design that have to be considered in order for it to be a good design. It has to make the user get some kind of emotional connection like when they're looking at art, be environmentally friendly, long-lasting and also subconsciously make users want to use it all the time, without knowing about the extra features during the initial usage of the products. On top of that we have to keep asking ourselves when designing something whether we wanna use it or not, and imagine ourselves as the users.
I just think this is so significant for every designers / design students that outside knowledge and research, along with some on-field experience can go a long way for all of us. One thing I also find useful in the video is when the design firm is trying to make a product, that instead of focusing on designing for the 90% of the population (like what I always do) we should try to design for the other 10%, because if we're able to do that, there shouldn't be a problem for that 90% to be able to use the design as well.
Still, I think the hardest element of creating a good design would be to create some sort of an emotional attachement to the users. Like the last designer says, at the end of the day when you're looking around the room and if there's a hurricane and there's hardly enough time -- the objects you'd take with you are the ones you feel some sort of attachement to.
There are just so many interesting and inspiring elements in this video, especially for me, who's trying to be an industrial designer. The processes that they go through, along with the smart and effective linkage between the past and the future used -- it's just so overwhelmingly exciting to know and see, although difficult when we actually try doing it ourselves.
